You can have the best quality kitchen cabinets in the world, but if no one knows about your company or your brand, you will have no sales. That’s why it’s important to create an effective marketing strategy to drive sales.
Here are some common online marketing strategies:
Sell on e-commerce platforms
Using big e-commerce platforms like Amazon gives you another avenue to reach potential customers. People are already familiar with these e-commerce sites, so the trust factor is there. You need to make sure that your listings stand out so that your products will attract buyers.
Product listings and search engine optimization (SEO)
How do you promote your kitchen cabinets business online?
When you open your kitchen cabinets online store on your own website or on e-commerce websites like Amazon, eBay, etc., make sure to create an attractive product listing that includes product photos, videos, and product descriptions.
The right way to promote your online business is to invest in smart rankings that match the customer’s desires or intentions. This is where search engine optimization or SEO comes in. SEO is an essential part of online marketing. It involves doing on-page (content on your website or your company page in e-commerce sites, and off-page strategies (like link building and influencer outreach) to boost your site’s rankings on search engines, mainly Google.
What are the relevant keywords that your customers use when searching for your company or your products? You want to come up in search engines when customers search for keywords or phrases relevant to your products or services. For example, when someone types “best kitchen cabinet” in the search bar, you want the kitchen cabinet that you’re selling to come up on top of the results page.
For on-page SEO to be effective, use the right keywords and related keywords in your product listings.
Online advertising and Google Ads
Online advertising allows your business to show your ads to people who are possibly interested in your products and services. It also gives you the chance to reach potential customers as they use different devices like desktops, laptops, tablets, and smartphones to click on Google’s search results.
One of the most effective methods of paid online advertising is Google Ads. It allows businesses to reach people using Google to search for information on products and services. When used correctly, Google Ads can send you a good number of people who want exactly what you have to offer.
Social media marketing
Convert those likes and hearts on your social media channels to actual product sales.
Social media lets you interact with and build a connection with your customers and prospects.
Create and share relevant, interesting content so that people visit your social media pages often. Show them through pictures and video what makes your brand unique. Ask them directly what content they’d be interested in. Show your expertise about your industry (kitchen cabinets, kitchens, home improvement). People interested in your content will have a reason to visit your website and look at what you have to offer them.
A survey by Stackla shows that 79% of people say user-generated content on social media influences their buying decisions. Find out what your customers’ problems are and let them know how your product solves their problems. Are they looking for more storage in their kitchen? By featuring great visuals, show them how your spacious kitchen cabinets can store all their kitchen stuff.
Offer free design/discount coupons
Studies indicate that two-thirds of the people visiting an online store are simply comparing prices, and half of those are looking for discounts and coupons. To attract buyers, especially your first-time online visitors, offer discounts or freebies. A good freebie would be a free design of custom kitchen cabinets or a kitchen layout. For stock cabinets, you can offer discounts depending on your customer’s purchase value.